Every template has an email signup form. It is the main reason to run a Coming Soon page rather than leaving Shopify’s password screen up: the traffic arriving before you open is the cheapest audience you will ever get, and the form is how you keep it.
Turning the form on
- Open your template in the editor.
- Go to the email category — called Email on Simple and Duo, Email Sign-up on Minimal, Countdown, and Split Hero, and Newsletter Signup on Video Hero and Product Showcase.
- Tick Show email signup form (Check to enable the email signup form on Simple).
Then set the wording — the placeholder in the empty field and the button’s label.
Duo is the only template that also collects first name and last name. If you plan to personalise your launch campaign, that is the reason to choose it.
Where addresses go
A signup does two things at once:
- It is saved to your list inside the app — visible on the Insights tab, exportable to CSV.
- A Shopify customer is created, with email marketing consent recorded.
The second is what makes the list immediately useful: the addresses are in your Shopify customer list, so Shopify Email and any app that reads Shopify customers can see them without an import step.
Duplicate signups
An address can only be on your list once per store. If someone signs up twice, the second attempt succeeds quietly rather than showing them an error — from the visitor’s point of view it worked, which is the right outcome. Your list is not duplicated.
Seeing your signups
| Where | What you get | Plan |
|---|---|---|
| Insights → Email list | A recent preview, plus a CSV export of the whole list | Pro |
| Insights → Email insights | Conversion rate, growth trend, busiest signup times | Premium |
| Shopify → Customers | Every signup as a customer record | Any plan |
On the Basic plan the form still works and customers are still created — you just read them in Shopify’s customer list rather than in the app.
Sending signups somewhere else
Leave Form action URL blank to use the built-in list. Fill it in and the form posts to that service instead — Mailchimp, Klaviyo, or anything else that accepts a form POST.
See Third-party email services.
Improving your signup rate
- Say what they are signing up for. “Get 10% off at launch” outperforms “Subscribe”.
- Ask for one thing. Every extra field costs conversions. Only use Duo’s name fields if you will actually use the names.
- Pair it with a countdown. A date makes the reason to sign up concrete.
- Check the mobile preview. Most pre-launch traffic is mobile, and a form below the fold on a phone barely converts.
- Then measure it. On Pro, analytics shows what share of visitors sign up. On Premium, A/B testing tells you whether a change actually helped rather than whether you like it better.
If signups are not arriving
- Check the form is enabled in the template you actually published.
- Check Form action URL is empty if you expect them in the app. A value there sends them elsewhere.
- Test it yourself in a private window with a real address, then look at Shopify → Customers. That confirms the whole path.
- Check the address is not already on the list. Re-signing up with the same address succeeds without adding a row.