The Home tab has a checkbox labelled Show Coming Soon page to visitors. That is the switch.
- Ticked — visitors are sent to your Coming Soon page.
- Unticked — visitors go straight to your normal storefront.
The change takes effect immediately. There is no save button and no delay; the next visitor gets the new behaviour.
Launching
On launch day, untick the box. That is the whole procedure.
Nothing is deleted. Your template, settings, email list, and analytics all stay exactly as they were, so you can put the page back up for a future drop without rebuilding it.
What the toggle does not do
- It does not cancel your subscription. You are still billed while the app is installed. To stop being charged, uninstall.
- It does not unpublish your template. Your published page is still reachable at
/apps/coming-soon, which is deliberate — it stays available for you to check and to share. - It does not affect the app embed. The embed stays enabled in your theme, ready for the next time you tick the box.
- It does not override Shopify’s own password page. If that is on, unticking this will not make your storefront public.
The status card
Above the toggle, the Home tab shows whether the page is Active or Inactive and which template is published.
If a published template has never been customized, a warning appears here telling you visitors are seeing example content — placeholder copy, a countdown date in the past, and social links pointing at Shopify’s own accounts. Fix that before you send anyone to the store.
Scheduling
There is no built-in scheduler — the toggle is manual. If you need a page to come down at an exact moment, set your countdown timer to that moment so visitors see the right thing, and untick the box yourself when it hits.