Setting up your page

The three steps between installing the app and having a live page — customize, publish, embed.

When you first open Coming Soon, the Home tab shows a Getting started checklist with three steps. Working through it in order is the fastest route to a live page, and the checklist tracks which steps are done.

You can dismiss the checklist once you are finished with it.

The Home tab. The checklist is at the top, the on/off toggle is in the status card below it.

1. Customize your page

Your store already has two templates in Templates → Your Templates — they are added for you when the app is installed, so there is nothing to set up before you start.

Go to Templates → Your Templates and click Customize on the one you want to use.

The editor is a settings form on the left and a live preview on the right. Changes save automatically. Work through the sections that matter to you — heading, logo, colors, your launch date — and watch the preview update.

See The template editor for how the preview, autosave, and undo work.

Want a different design first?

Go to Templates and scroll to Add More Templates. Click any template to see a larger preview, then Select Template to add it to your store.

There are seven. Two are available on every plan; the other five need Pro or higher. See Choosing a template for what each one is for.

You can add more than one and switch between them later — useful for A/B testing on Premium.

Don't publish the example contentEvery template ships with example content — placeholder text, a countdown date in the past, and social links pointing at Shopify's accounts. If you publish without editing, that is what visitors see. The app shows a warning on the Home tab when a published template has not been customized.

2. Publish it

Publishing marks one template as the one visitors will see. From Templates → Your Templates, click Publish on the template you want live.

Only one template is published at a time. Publishing a second one replaces the first.

Once a template is published, the Home tab shows Active and names it. Your page is now viewable at:

https://your-store.myshopify.com/apps/coming-soon

Only while the page is switched onThat address shows your page while Show Coming Soon page to visitors is ticked on the Home tab, which it is from install. Untick it and anyone who visits the address is sent on to your storefront instead. Preview Live, on the Home tab, opens your published page either way, which makes it the quickest way to check your work.

3. Enable the app embed

Coming Soon shows your page by adding an app embed to your published theme. Until the embed is switched on, the app has no way to intercept visitors and your storefront behaves as normal.

This step is unavoidable and it is the one people miss most often. Shopify requires it, and it lives in the theme editor rather than in the app.

Turn the embed on

1. In your Shopify admin, open Coming Soon.
2. On the Home tab, find the Getting started checklist and open the Enable app embed in theme step.
3. Click Open theme editor. Shopify opens your published theme with the app embed panel already showing.
4. Find Coming Soon in the list and switch its toggle on.
5. Click Save in the top right of the theme editor.

Saving is a separate stepFlipping the toggle does not apply it. If you leave the theme editor without clicking Save, the embed stays off and your page will not appear. This is the single most common reason a correctly configured page does not show up.

Getting there without the checklist

If you have dismissed the onboarding checklist, you can reach the same place manually:

1. Go to Online Store → Themes.
2. On your published theme, click Customize.
3. In the left sidebar, click the App embeds icon (a jigsaw puzzle piece).
4. Toggle Coming Soon on and click Save.

Checking it worked

Open your storefront in a private or incognito window. You should land on your Coming Soon page rather than your normal home page.

If you still see your storefront, work through My page isn’t showing.

After the three steps

Your page is live. From here, the things most stores do next:

• Show or hide the page — the toggle you will use on launch day
• Password protection — let partners and testers through
• Allowlist URLs — keep specific pages reachable
• Collecting email signups — build a launch list

Requirements

For your page to appear to the public, all of these must be true:

• Shopify’s own password protection is off (how to turn it off)
• You have an active subscription or trial
• A template is published
• The Coming Soon app embed is enabled and saved in your published theme
• Show Coming Soon page to visitors is ticked on the Home tab

If one of those is missing, My page isn’t showing walks through them in order.

Still stuck?

Email [email protected] with your store's .myshopify.com domain and what you were trying to do. Most replies go out within one business day; over a weekend it can take longer.